Ronnee Sass, a veteran entertainment executive known for her upbeat personality and masterful publicity campaigns for Warner Bros. and other studios, died on March 20 in Los Angeles. She was 72.
Her death, after a long battle with leukemia, was confirmed by her husband Evan Diner.
Sass joined Warner Home Entertainment in 1995 and was named vice president of publicity and promotion for the theatrical catalog division of Warner Bros. Home Entertainment in 2006 during a period when DVD sales often surpassed theatrical grosses. At one point, Ms. Sass noted at an industry event that a year’s publicity for Warner classic titles in 2006 had an advertising equivalent value of nearly $100 million.
Sass was instrumental in the development and execution campaigns of Wbhe’s tentpole classics including “Citizen Kane,” “The Wizard of Oz,” “Gone with the Wind,” and “Casablanca,” to “Singin’ in the Rain,” “My Fair Lady,” “Blade Runner,” “A Clockwork Orange,” “Unforgiven,” “Superman,...
Her death, after a long battle with leukemia, was confirmed by her husband Evan Diner.
Sass joined Warner Home Entertainment in 1995 and was named vice president of publicity and promotion for the theatrical catalog division of Warner Bros. Home Entertainment in 2006 during a period when DVD sales often surpassed theatrical grosses. At one point, Ms. Sass noted at an industry event that a year’s publicity for Warner classic titles in 2006 had an advertising equivalent value of nearly $100 million.
Sass was instrumental in the development and execution campaigns of Wbhe’s tentpole classics including “Citizen Kane,” “The Wizard of Oz,” “Gone with the Wind,” and “Casablanca,” to “Singin’ in the Rain,” “My Fair Lady,” “Blade Runner,” “A Clockwork Orange,” “Unforgiven,” “Superman,...
- 3/23/2021
- by Umberto Gonzalez
- The Wrap
Ronnee Sass, the always upbeat publicist who was instrumental in the development and execution of promotional campaigns for Warner Bros. Home Entertainment classics during Hollywood’s DVD heyday, has died. She was 72.
Sass died Saturday in Los Angeles after a long battle with leukemia, her husband, Evan Diner, announced.
Sass joined Warner Home Entertainment in 1995 and was named vp publicity and promotion for the studio’s theatrical catalog division in 2006 during an era in which DVD sales often surpassed theatrical grosses. She once noted that a year’s publicity for Warner classics had an advertising equivalent value ...
Sass died Saturday in Los Angeles after a long battle with leukemia, her husband, Evan Diner, announced.
Sass joined Warner Home Entertainment in 1995 and was named vp publicity and promotion for the studio’s theatrical catalog division in 2006 during an era in which DVD sales often surpassed theatrical grosses. She once noted that a year’s publicity for Warner classics had an advertising equivalent value ...
- 3/23/2021
- The Hollywood Reporter - Movie News
Ronnee Sass, the always upbeat publicist who was instrumental in the development and execution of promotional campaigns for Warner Bros. Home Entertainment classics during Hollywood’s DVD heyday, has died. She was 72.
Sass died Saturday in Los Angeles after a long battle with leukemia, her husband, Evan Diner, announced.
Sass joined Warner Home Entertainment in 1995 and was named vp publicity and promotion for the studio’s theatrical catalog division in 2006 during an era in which DVD sales often surpassed theatrical grosses. She once noted that a year’s publicity for Warner classics had an advertising equivalent value ...
Sass died Saturday in Los Angeles after a long battle with leukemia, her husband, Evan Diner, announced.
Sass joined Warner Home Entertainment in 1995 and was named vp publicity and promotion for the studio’s theatrical catalog division in 2006 during an era in which DVD sales often surpassed theatrical grosses. She once noted that a year’s publicity for Warner classics had an advertising equivalent value ...
- 3/23/2021
- The Hollywood Reporter - Film + TV
Ronnee Sass, a popular longtime Hollywood publicist, has died. She was 72. Sass died Saturday after following a battle with leukemia..
Best known for her contributions to home entertainment, Sass embarked on a career in this space in 1995. After co-founding Wolff, Freed and Greenberg, an independent PR and advertising firm in Baltimore, and doing a stint in film distribution, Sass found her way to Warner Home Video, where she was tasked with publicizing the studio’s extraordinary film library.
In the 20 years that followed, Sass proved a key player in anniversary campaigns for many classic Warner Bros. titles, including The Wizard of Oz, Singin’ in the Rain and Blade Runner. Of particular note was a 2004 campaign in recognition of the 65th anniversary of Oz, for which she brought together all of the film’s surviving Munchkins.
In 2006, Warner Bros. promoted Sass from executive director of publicity and promotion to VP publicity and promotion,...
Best known for her contributions to home entertainment, Sass embarked on a career in this space in 1995. After co-founding Wolff, Freed and Greenberg, an independent PR and advertising firm in Baltimore, and doing a stint in film distribution, Sass found her way to Warner Home Video, where she was tasked with publicizing the studio’s extraordinary film library.
In the 20 years that followed, Sass proved a key player in anniversary campaigns for many classic Warner Bros. titles, including The Wizard of Oz, Singin’ in the Rain and Blade Runner. Of particular note was a 2004 campaign in recognition of the 65th anniversary of Oz, for which she brought together all of the film’s surviving Munchkins.
In 2006, Warner Bros. promoted Sass from executive director of publicity and promotion to VP publicity and promotion,...
- 3/23/2021
- by Matt Grobar
- Deadline Film + TV
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