Obviously the band decided to make a music video that paid respects to the Shining and on that front they excelled. It's got a decent production value, the sets feel authentic and there are a number of extra's. I feel like they tried to make too many cerebral references in too short a time, which left the audience (well me...) a bit confused. However, a casual viewer would probably enjoy the video just fine. They do make one vital flaw in my opinion, cutting up the music to insert dialogue, this makes it virtually unwatchable for the music lover. I'll also add that I was one of those people who thought the lyrics were "Marry me" so I was also a bit disappointed by the tone.
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