"Bewitched" One Touch of Midas (TV Episode 1969) Poster

(TV Series)

(1969)

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5/10
A wonderful opportunity for satire and creative comedy scuttled in the wake of sitcom whimsy...
moonspinner5511 December 2009
After catching Samantha sewing a dress for little Tabitha, Endora assumes her daughter has become a slave to the mortal man she has married and gives Darrin an opportunity to be rich: by making him a partner in a fuzzy doll business. Writers Paul L. Friedman and Jerry Mayer had a great comic idea here but, for the sake of the TV sitcom format, the concept is downsized in scope--and doesn't really fit the conventions of the "Bewitched" milieu in the first place. The angle with Darrin (and his secretary!) becoming partners in a profitable business is intriguing, yet Darrin seems to be under a spell and is not acting like himself (this combined with the doll's apparent magic over most--but not all--of its handlers deflates any comic tension in the scenario). Elizabeth Montgomery's Sam ends up in her bedroom (twice) calling out for her mother to appear and retract the spell, to which Endora replies, "What spell?" The teleplay has the ingredients for a corporate satire, yet the details don't have much hope of coming through coherently, not in a 25-minute nutshell. The episode becomes shapeless, confusing and unfunny, though the recurring cast members do their damnedest with it.
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