Deciding that there is money in cows, young New Yorker Dick Tavis buys a Western ranch; when the novelty has worn off he decides that there is also monotony. Then he falls in love with a girl on a calendar and takes a new interest in life, particularly after he discovers who the girl is. The fact that her uncle swindled him on the ranch does not matter. He figures he can take care of the uncle, and he does, but not until he has been forced to masquerade as a woman and have half the men at a fashionable resort fall in love with him.