First off, Night Swim has to be the worst horror film on earth, so I went into this film with caution...and it turned out to be good, I loathe PG13 Horror films so much, but this one was awesome. Insidious is the scariest PG13 film i ever saw, this film is in the realm of Insidious but also Annabelle and a bit of Elm Street...also the Imaginary World reminded me of Labyrinth...(the stairs) and i honestly jumped a couple times...the monsters looked very good as well...I'm not sure why Night Swim had so much hyped but a film like Imaginary has no hype...It's not the best horror ever but good for a late night PG13 Horror. I would watch this again and will literally never watch Night Swim again...I suggest to see this film if you want a decent scare...this film actually did have some Imagination to it unlike Night Swim...Blumhouse, you need to market this movie more!