The entertaining, heartwarming story of a Southern California Mexican-American janitor who created hot cheetos. Back in the mid 2000s I taught nutrition education at a mostly Latino elementary school in the East Bay in Northern California. The kids were obsessed with flaming hot cheetos much to my chagrin. But I also came to understand the hot cheetos as a cultural phenomenon and so I enjoyed this story. Sure, there's a lot to critique here about big business selling junk foods to the Latino community, but mostly I enjoyed this for the entertainment value: the solid acting, the inclusion of Chicano slang, the portrayal of working class Latino California that rang true with my own experience, and the relationship between Ricardo and Judy. This was the real flame of this movie. So watch it and enjoy, wish I'd picked up some flamin hot cheetos to eat.
Review of Flamin' Hot
