Maybe this was an attempt to establish a new category of vampire/werewolf flicks. Apparently the lead character is a combination of both (how that came to be would make a fine movie by itself). Then add lots of bizarre blends and colorization to short clips or even entire scenes, long strings of monotone dialog, and lethargic reactions by people in imminent danger - like those poor joggers. The anticipated result will be an offbeat but thought-provoking experience for viewers, something like when canvas artists replace realism with surreal imagery to stir imaginations.
Or maybe this movie really is nothing more than a horrifying train wreck.
Or maybe this movie really is nothing more than a horrifying train wreck.