8/10
Surprisingly good- 93 minutes goes by really quickly
8 September 2020
This is a really good documentary, only let down slightly by a part near the end regarding the 'rare Pepe's'- they didn't explain it very well and I was super confused. It also wasn't very relevant to everything else, which makes me wonder whether it was added to get the overall film over 90 minutes.

That being said, everything else was really strong. The presentation is unique, I liked the use of animation, and the music was surprisingly good too. It tells a fascinating story about a meme that got out of the control of its creator, and while I was familiar with Pepe to some extent, I definitely didn't know the whole story, which made this really engaging.

For me, it started to get really interesting when they began to cover the meme's relation to the 2016 US Election- that was genuinely fascinating.

If you're interested in meme culture, politics, or just want a good documentary, I can highly recommend this one.
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