"Michael Bannon" (Michael Sarrazin) is the head executive for a company in New York City who has become quite bored with the day to day routine and decides to send the cryptic message of "gumball" to a select group of individuals residing mostly within the United States. No sooner do they get the world then they all assemble in New York City to go over the plans for an illegal cross-country car race beginning there and ending in Long Beach, California. Of course, having already had a race of this nature previously, Michael Bannon and his main rival "Steve 'Smitty' Smith" (Tim McIntyre) are not unknown to the legal establishment and one law enforcement official in particular by the name of "Lieutenant Roscoe" (Norman Burton) is extremely focused upon stopping this contest and arresting as many of the participants as possible. Now rather than reveal any more I will just say that this was a fun comedy which was inspired by a series of illegal coast-to-coast races in the 70's known as the "Cannonball Baker Sea-To-Shining-Sea Memorial Trophy Dash". Other similar films have also been made about these events with "The Cannonball Run" probably being the most popular-if for no other reason than the all-star cast. Yet despite this, "The Gumball Rally" still manages to entertain rather well and for that reason I have rated it accordingly. Above average.