A salesgirl (Clara Bow) with plenty of "it" (sex appeal) pursues a handsome playboy.
This is one of the first examples of a "concept film", as well as one of the earlier examples of product placement. The concept of "It" is referred to throughout the film, including the scene where Elinor Glyn appears as herself and defines "It" for Mr. Waltham. Cosmopolitan magazine is featured prominently in a scene where the character Monty reads Glyn's story and introduces it to the audience.
Whether or not this is a great film, it did introduce the concept of "it", which has had surprising longevity. And it made Clara Bow famous. And, further still, it is probably one of the earliest examples of a romantic comedy, a genre we typical don't think of being so old.
This is one of the first examples of a "concept film", as well as one of the earlier examples of product placement. The concept of "It" is referred to throughout the film, including the scene where Elinor Glyn appears as herself and defines "It" for Mr. Waltham. Cosmopolitan magazine is featured prominently in a scene where the character Monty reads Glyn's story and introduces it to the audience.
Whether or not this is a great film, it did introduce the concept of "it", which has had surprising longevity. And it made Clara Bow famous. And, further still, it is probably one of the earliest examples of a romantic comedy, a genre we typical don't think of being so old.