8/10
Feelgood true-story movie - a few bits missing
23 August 2012
Warning: Spoilers
In the early 1970s, a shy Mexican singer-songwriter in Detroit makes two albums which sell 'six copies', and is tracked down in obscurity nearly 30 years later by a journalist from South Africa, where he's become 'bigger than Elvis'. Triumphant sell-out concerts follow, while the man himself remains modest and enigmatic.

What's not to like? Rodriguez himself comes across as a nice guy, still mega-cool at 70, his music is like Bill Withers' with a harder, more earnest political edge, as well as being relevant to the end of the Apartheid regime, and the whole idea that a man could become a superstar simply by word of mouth chimes nicely with the YouTube superstar dream that's around at the moment.

Technically top-notch; great photography, the songs themselves are integrated really well and don't overstay their welcome, and the whole sense of story and journey is maintained right to the end.

Maybe it's because it comes from a less media-savvy, less jaded country that afterwards you do get the feeling that they could have been a little more incisive. Clarence Avant, the chairman of Sussex Records who received the platinum-selling royalties from SA, scarily blusters his way out of explaining how 'the money doesn't matter'. We never get to hear about, let alone meet, Rodriguez' wives, and as one of the talking heads says, 'Rodriguez doesn't give away anything of himself'. Nor does he in this movie, which leaves you wanting more. There's also the (unmentioned) point that Rodriguez did actually tour Australia and Sweden in the 80's - so he wasn't totally off the radar.

But while they're telling the story, these questions don't really matter. The story is well paced, and there's enough original footage to bring to life the triumphant comeback concert where Rodriguez spent 15 minutes just taking applause before playing a note.

Somehow I kept thinking of 'Spinal Tap' - there are quite a few funny moments - and 'Searching for Sugar Man' does have its eventual happy ending. And here's a thought - without music piracy it would never have happened.
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