8/10
Great Look at a Vanished New York
18 December 2010
Susan plays Harriet Boyd, a ruthless model-turned-fashion designer determined to claw her way to the top on Seventh Avenue. It's a Joan Crawford-ish role, but Hayward acts the role with a real vulnerability that Crawford lacks. Part of the film is shot on location in the Garment District and it's an interesting look at postwar Manhattan and an industry that's long gone. Boyd is forced to choose romantically between scrappy salesman Teddy Sherman (Dan Daily) or the suave garment mogul J.B. Noble (George Sanders). Interestingly, considering the fact the film was made in 1951, all the women's clothing in the film seems a little dated. Hayward has a floppy (but charming) forties' hairdo. Dior introduced his New Look in 1947, but you'd never know it here. Even Boyd's role as a determined career woman was starting to look passé as women in the fifties were pressured to leave the workforce to open up jobs for unemployed veterans. I Can Get It For You Wholesale is a great period-piece and a well-acted and engrossing film.
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