6/10
Box office bait!!!
3 August 2009
Warning: Spoilers
That's what they called Ruth Etting when she appeared in feature films. In the late 20s and early 30s Ruth Etting was the top female singer on the radio. She started with a lilting almost childish delivery but by the thirties it was replaced by a plaintive, haunting quality, especially suited to Depression era ballads ("Body and Soul", "Love Me or Leave Me", "I'm Dancing With Tears in My Eyes"). By the time she was ready for feature films (after having made numerous musical "Vitaphone Varieties") she was in her 30s and her looks were distinctive rather than beautiful. So to take advantage of her popularity she was used as "box office bait" - where her name was displayed prominently on the credits (usually just after the official star), she would come in at the beginning, usually playing herself (so you knew she was not going be a big part of the plot) sing a song or two and exit.

In "Hips, Hips, Hooray" Ruth sang "Keep Romance Alive" to open the film, then the rest of the songs were given to Dorothy Lee. By 1934 Wheeler and Woolsey were losing their popularity but Dorothy Lee was always the reason to see their movies. The film starts with a song and a parade of scantily clad girls advertising the latest in perfumes. Miss Frisby (the tragic Thelma Todd) is the manager of Maiden America Cosmetics - sales are down even though the latest advertising gimmick has scantily clad girls sitting in shop windows, demonstrating how to put on lipstick. Daisy's (Dorothy Lee) job is on the line -she is not making sales and she is not helped by Wheeler and Woolsey as a pair of traveling salesmen peddling flavoured lipstick just across the road. They help her out and in turn are offered a job by Miss Frisbee.

There is a funny sketch involving the boy's car - they live in it and have coffee in the radiator, eggs under the seat and an endless supply of bananas. They have told Daisy they are millionaires and Miss Frisbee thinks they will be an answer to her almost bankrupt company's dreams. They manage to secure an office but in the process take the wrong bag that has securities and bonds in it but leave their lipstick bag behind. Miss Frisbee vamps and does her stuff to get them to put up the money that she thinks they have. "Two minds with a single thought" says Miss Frisbee looking at Daisy and Bert - Woolsey replies "That's about all they can handle at the same time". "Just Keep on Doin' What You're Doin'" is a really cute song, first sang by adorable Dorothy Lee and then all do a dance inspired by Diaghilev. The song is reprised through out the film, in a cute park scene and also at the end.

The boys are being followed by a pair of dim-witted policemen that they engage in a lively game of pool. George Meeker plays Armand Beauchamp, the real rat in the ranks. He is giving the firms advertising secrets away to his girlfriend's company - Madame Irene Cosmetics (Phyliss Barry). The climax is an exciting car-race that is hit by a cyclone. Of course the boys win the race and the girls. There is a really cute scene at the end where the boys are taking their families out for a drive - a little boy (he is a real cutie) is dressed up like Woolsey complete with horn rimmed glasses and a bowler hat.

Recommended.
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