Using carnival-like methods of promotion, combined with word-of-mouth advertising, this movie exploited sex hygiene et cetera with incredible success. When I was 16 (a long time ago) this movie was in re-issue and a group of us drive 50 miles each way to the drive-in theater playing it exclusively. On a work night, suburban Washington DC's biggest drive-in was sold out. It was a "roadshow" one-theater attraction and they came with a carnival-like crew because at some point the film was stopped and they hawked sexual hygiene books to the audience. There was a rumor I'd heard many times over many years that the film contained an actual scene of sexual intercourse (untrue, but worth talking up.) The movie itself was pretty good, and the entire experience, including the carnival-hustle, made an unforgettable experience.
Review of Mom and Dad
