This movie is a documentary for those who hate documentaries. Funny, relatively fast-moving, and a cautionary tale without being preachy. Spurlock is a funny guy and treats his subject with good humour, making us laugh and shake our collective heads over our own poor decision-making. There is no "Ronald is Satan" message here, and no "look how bad Americans are." It is simply a down-to-earth, well paced, insightful and humorous look at how insidiously entrenched The United Corporation of America has become in our institutions and minds, and the consequences therein.
One of my favorite scenes was a peek into a school where the now-famous (and irritating) Jared Fogel (you know...fat guy becomes skinny guy !thanx! to Subway) does a "get fit" speech. Spurlock interviews a mom and her significantly overweight daughter, and the daughter actually laments that of course SHE cannot lose weight like Jared because...and this is priceless...SHE cannot afford to buy/eat two Subway sandwiches a day! So this girl walked away actually believing that the ONLY WAY TO LOSE WEIGHT would be to follow Jared's example, VERY SPECIFICALLY, and eat two Subway brand sandwiches each day. So for her, even the SOLUTION to her problem had a corporate logo! Amazingly, she could not even envision the general message of "eat right/exercise more."
One of my favorite scenes was a peek into a school where the now-famous (and irritating) Jared Fogel (you know...fat guy becomes skinny guy !thanx! to Subway) does a "get fit" speech. Spurlock interviews a mom and her significantly overweight daughter, and the daughter actually laments that of course SHE cannot lose weight like Jared because...and this is priceless...SHE cannot afford to buy/eat two Subway sandwiches a day! So this girl walked away actually believing that the ONLY WAY TO LOSE WEIGHT would be to follow Jared's example, VERY SPECIFICALLY, and eat two Subway brand sandwiches each day. So for her, even the SOLUTION to her problem had a corporate logo! Amazingly, she could not even envision the general message of "eat right/exercise more."