I'm giving rating this four stars more for style than anything, though dramatically it's fairly good; Ms. Keough's deadpan performance (criticized by some) is effective: one even admires her cool under pressure as she contends with difficult clients, office politics and corruption, and the threat of being exposed publicly (though the release of a viral video of her in action is never fully explained). The series' style is cinematic, with ambiance given to lighting, colour and spacing. The pacing is episodic, cuts abrupt; most episodes end curtly. As for why she makes her money that way: Sex sells. It's as simple as that.