After seeing an early screening of the film, Jon Peters was inspired to cast Michael Keaton as Bruce Wayne (Batman) in Batman (1989).
Despite a great performance in the lead role, Michael Keaton was still known for film comedy at this point in his career leaving Warner Bros unsure how to market it. This explains the less than stellar box office.
Released straight to video rental in many countries. Some interest was shown in the film a few months later when Batman (1989) became a massive hit and Michael Keaton started to become better known as a result.
Daryl Poynter (Michael Keaton) refers to a character's overdose by comparing her to John Belushi. Keaton was offered (and subsequently declined) the role of Peter Venkman in Ghostbusters (1984), a role originally created for Belushi. He also refused the role of Egon Spangler.