Steve Arroyo(I)
- Actor
Steve Arroyo got his start In 1995 when Miller Lite launched an epic 2-year brand & advertising campaign, code name: "Life is Good". The search to find the star actor was exhaustive, perhaps insane. Over 100,000 submissions were received and considered. 10,000+ actors were invited to the in-person auditions held all across the globe.
Three were picked for the commercials and one(Steve) to be the star.
Steve's first commercial, "Beach Rewind", was a huge hit. The campaign also included celebrity Larry Bird and received the American Marketing Association EFFIE award for outstanding advertising effectiveness.
Three were picked for the commercials and one(Steve) to be the star.
Steve's first commercial, "Beach Rewind", was a huge hit. The campaign also included celebrity Larry Bird and received the American Marketing Association EFFIE award for outstanding advertising effectiveness.