In 1998, while studying acting at The Howard Fine Studio in Los Angeles, he was hired by fellow actor Michael Stadvec to help "computerize" Winsor Pilates in West Hollywood/Santa Monica, a fitness business Stadvec managed. This led him to create HardBody SoftWare, which later became MindBody SoftWare and eventually MINDBODY Inc. MINDBODY (MB) went public in June 2015 as the world's leading fitness/wellness business management software.