Will you Emerge? Atlantic Records - Anesu Mutara
Anesu Mutara is the face of Atlantic Records and Artist Partner Group's Emerge campaign.
Today both Atlantic Records and Artist Partner Group announced the launch of Emerge, a nationwide, social media-driven search for teen pop/R&B talent. The companies have partnered with AEG Presents, Deckstar, Deutsch and Spotify in an effort to find young artists with star potential, wherever they exist across the continent, according to a release. The initiative is an unusual if not unprecented collaboration between a music company, a live entertainment organization, a management company, a marketing agency and a digital music service to discover and develop emerging talent.