Walkers - They Might Surprise you - 100cal or less
Anesu Mutara plays the Youtuber Hero in PepsiCo-owned Walkers new brand campaign. Unveiling a new multi-channel campaign to showcase the fact that its family snack multi-packs contain less than 100 calories per pack.
Rolling out via TV, shopper, digital, out-of-home and social platforms, the campaign depicts people acting surprised by the crisps being lower in calories than they originally thought.