Why don't you? Every day better - Amazon - 72LA - Anesu Mutara
The new spot directed by award winning director Gary Freedman features Anesu Mutara playing Lead Ian ( face not revealed at the beginning yet ) opening an Amazon Prime parcel while casually walking down the street and then wearing a latex horse head mask. On the screen, his 5-star review for the item is shown, along with the text I get asked Why do you have that? I simply reply Why dont you?.
As the spot ends, it turns out he wanted to impress a girl he knows, working in a coffee shop. For a few seconds after walking out of frame, he pops back in, lifts his mask, points to it to say it was me! and asks her to call him through signs.
Eventually, the tagline every day better appears on the screen.
The soundtrack music is Nobodys Baby by American funk and soul band Sharon Jones & the Dap-Kings, from their 100 Days, 100 Nights