All I can say this documentary is absolutely 100% on what goes on behind the 'Slasher Sales " that were once were popular in America from the late 90s to early 2000s before they fizzled out.
The Slasher team were hired to boost a car sales profits over a 3 day period by transforming the sales yard in a high energy style environment with loud 'feel good music' blasting from every corner, free bbq, massive marketing campaign (this was before the days of social media kicked in), giveways and cheap as cars which were mostly lemons that were desinatated for the auctions for shonky used car dealerships.
This film covers all bases as it also focuses on the life of Martin Bennett the Slasher guy over a week leading up to 3 day Slasher sale for a Memphis Toyota dealership. He's a fast talker and boasts about his previous Slasher Sale achievements to his latest contract job (you can tell some of the sales staff aren't impressed with his style while others have been 'sucked in' to his scheming style and this did happen at the dealership I used to work with).
It's a awesome docco for people who had worked in the car sales game in that era but not so great for people who now looking at buying a used car.
A great effort by the legendary director John Landis and a 10 out of 10 from me.
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