Change Your Image
powers-706-451393
Reviews
99 francs (2007)
best black comedy so far
This is an excellent black comedy yet very cynical and pessimistic. Every character in the movie is ridiculous: art designers constantly on drugs, product managers with a complete lack of originality, models who would sleep with anyone to get a part. But, behind those characters emerges some truth about the way advertising works and how we are manipulated by it without knowing it. The whole point of the movie is to show how you can sell an industrial basic yoghurt by giving something more, "a brand", selling a dream. On that point, I would disagree with previous comments on the significance of the ending. It is far from being a nice "World Aid", moral ending. It is in fact the opposite. The jungle episode where everything seems perfect is in fact only...a dream caused by an advertisement. At the end of his life, the ad creator falls himself in the trap of advertising. A fantastic way to end the movie!