Exclusive: Channel 4 has made a first foray into the U.S. market with the launch of a duo of Fast channels bringing together some of the network’s top adventure and blue-light shows.
The 4 Adventure and 4 Emergency Fast channels represent a major step for the public commercial broadcaster, which has talked up its strategy to boost digital turnover and find alternative revenue streams for a number of years now.
Launching on Tubi, Plex and Xumo Play later this month, 4 Adventure brings together reality and doc series such as Shipwrecked and The Island with Bear Grylls, while 4 Emergency hosts shows including 24 Hours In A&e and Emergency Helicopter Medics. The channels will also feature shows that didn’t originate on Channel 4 but “fit the editorial curation and Channel 4 tone of voice,” according to a spokeswoman.
Channel 4 can’t produce its own shows and therefore doesn’t own the rights to...
The 4 Adventure and 4 Emergency Fast channels represent a major step for the public commercial broadcaster, which has talked up its strategy to boost digital turnover and find alternative revenue streams for a number of years now.
Launching on Tubi, Plex and Xumo Play later this month, 4 Adventure brings together reality and doc series such as Shipwrecked and The Island with Bear Grylls, while 4 Emergency hosts shows including 24 Hours In A&e and Emergency Helicopter Medics. The channels will also feature shows that didn’t originate on Channel 4 but “fit the editorial curation and Channel 4 tone of voice,” according to a spokeswoman.
Channel 4 can’t produce its own shows and therefore doesn’t own the rights to...
- 9/4/2023
- by Max Goldbart
- Deadline Film + TV
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