Donald Glover was nominated for the 2018 Emmy Award in the Outstanding Directing For A Comedy Series category for FUBU (2018), but lost to Amy Sherman-Palladino for Pilot (2017).
FUBU is a clothing brand, and its name stands for "For Us, By Us."
The potato chip brand which has an owl incorporated as part of its logo is "Wise".
The music posters, streetwear and pop culture references, indicate the year of this day was from 1999-2001