Matt Farah is an automotive journalist. Alex Ross is the owner, and co-founder, of Sharkwerks, which creates dialed-in, tweaked-out modern Porsches for Porsche enthusiasts.Matt Farah is an automotive journalist. Alex Ross is the owner, and co-founder, of Sharkwerks, which creates dialed-in, tweaked-out modern Porsches for Porsche enthusiasts.Matt Farah is an automotive journalist. Alex Ross is the owner, and co-founder, of Sharkwerks, which creates dialed-in, tweaked-out modern Porsches for Porsche enthusiasts.