- The music video of "Ich Will" features the band members staging a bank robbery, making it seem as realistic as possible. The video shows both the robbery and its aftermath, and moves between these two scenes. The band (Flake excluded) emerges from a police bus wearing shackles and prison attire. They are escorted by guards down a red carpet surrounded by a large cheering crowd and many cameras, toward a podium where they receive a Goldene Kamera (Golden Camera) award, a German version of the Emmy award. Behind the podium is the main entrance of the bank they destroyed earlier, with a large sepia picture of Flake over the door. The band is shown entering a bank wearing stockings over their heads, except for Flake, who has a very large and elaborate bomb strapped to his chest. They quickly remove their masks and head for the front desk. A bank employee reaches for the panic button, but she is seen by Richard, who presses her hand against the button, intentionally triggering the alarm. The woman faints, and Richard dances with her unconscious body until Ollie confirms that the Polizei and Media have arrived. The group continues to terrorize the hostages and vandalize the bank, while also fantasizing about the media storm when they exit. In another room, Till is giving a live interview to the press, who appear to be slain in the next scene, though the broadcast continues. As the band (excluding Flake) exit the bank unarmed, they are swarmed by members of the Spezialeinsatzkommando instead of the media as anticipated. Despite this the band seems to revel in the attention they are getting, and shortly after the timer on Flake's bomb reaches zero. The video quickly flicks through a series of short clips from some of Rammstein's other music videos,(Seemann, Du hast, Du riechst so gut, Stripped and Sonne) then comes to an end.—Peter-Patrick76 (peter-patrick@mail.com)
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