This documentary tells a simple story about an immigrant (from Iraq to Israel) who built a business on the seamline between art and technology-- a photography business-- and what happened when the business outgrew him. Like the Godfather, Farag Peri builds the business on family ties for the sake of stability and loyalty, and out of a sense of obligation, but he doesn't always find his children as appreciative as he'd like. The film is a product of the third generation, and filmmakers Kobi and Roee Farag unfold the story with not only a good sense of what to shoot but also a good sense of pacing. There is an element of nostalgia too, certainly for Israeli audiences but also for anyone who has ever handled a roll of film or seen hand- developed photos hung up to dry.
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