Although it is a comedy there is a serious and valid point at the heart of this short film. In the short we see Jackson being approached by fans who are polite before suddenly becoming aggressive when they tell him that their kid picked up smoking because he looked cool doing it in Jurassic Park, or that a talentless son is playing basketball and wasting his time because of the message of Coach Carter, or that a son told his principle it was his "duty to please that booty" because Jackson said it in Shaft, and so on. This is essentially the joke and it escalates through the short.
We do live at a time when the media are very quick to blame games or films for the violent actions of children, or parents happy to go on talk shows and attribute their children's bad behavior to some violent TV they watch etc. The one thing that is rarely asked is about the parent's role in all of this – so for example in the UK, the handwringing over violent scenes in Call of Duty videogames and how they will affect children somehow manages to miss the point that the film is certified for 18 years and older, so a child playing it has been failed by a retailer or an adult, not the media. Anyway, this is the point of this short film but it does it in a funny and slick way hat points out the hypocrisy of the parents and their lack of responsibility in the situations.
Jackson is a good sport throughout and it is fun to see him take part in a joke where he is confused for Morgan Freeman (whenever he was recently mistaken for Larry Fishburne) but the short makes its point well and ends on a link to where common sense parenting can be supported. It is short and simple but I liked that it was informative and funny together.