(Courtesy image)
At its annual Iab NewFront presentation in New York City, Roku, Inc. debuted new video experiences, game-changing ad solutions, and exciting new content partnerships. In the U.S., Roku is the number one TV streaming platform by hours streamed, and our Home Screen reaches households with nearly 120 million people every day. The Roku experience simplifies TV for viewers, super-serving them with intuitive, smart curation that makes streaming enjoyable and fun, all while putting brands right up front.
“Given Roku’s unmatched scale, we have a unique opportunity to solve some of the industry’s biggest challenges, including massive audience fragmentation and the splintering of viewer attention,” said Charlie Collier, President of Roku Media. “Viewers in the Roku experience are engaged in our uncluttered, elevated ad environment well before dispersing to apps, networks, and paywalls. For advertisers and publishers of all kinds, this makes Roku the broadest reach lead-in to all of television.
At its annual Iab NewFront presentation in New York City, Roku, Inc. debuted new video experiences, game-changing ad solutions, and exciting new content partnerships. In the U.S., Roku is the number one TV streaming platform by hours streamed, and our Home Screen reaches households with nearly 120 million people every day. The Roku experience simplifies TV for viewers, super-serving them with intuitive, smart curation that makes streaming enjoyable and fun, all while putting brands right up front.
“Given Roku’s unmatched scale, we have a unique opportunity to solve some of the industry’s biggest challenges, including massive audience fragmentation and the splintering of viewer attention,” said Charlie Collier, President of Roku Media. “Viewers in the Roku experience are engaged in our uncluttered, elevated ad environment well before dispersing to apps, networks, and paywalls. For advertisers and publishers of all kinds, this makes Roku the broadest reach lead-in to all of television.
- 5/1/2024
- by The Desk
- The Desk
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