This video was produced by the New York Knicks organization to lure LeBron James to play for the team. It was shown to him during a meeting he had with the organization. James ended up choosing the Miami Heat as shown in The Decision (2010). Alternate personalized versions were shot and shown to Dwyane Wade and Chris Bosh who also chose the Heat instead. A generic version was produced to be shown to various free agents such as Amar'e Stoudemire who ended up choosing the Knicks.
The long-rumored video was finally discovered by Pablo Torre in 2024 and he aired it on his podcast.