When Don is approached about Hershey being a potential client, Don is puzzled at first and says Hershey doesn't advertise. This statement is true - until 1968, Hershey did not advertise. Founder Milton S Hershey thought the product was good enough on its own. It has been said that if he saw a discarded Hershey wrapper lying on the ground, he would rearrange it so that the label faced up.