This short was made as a "pitch video" for "Lift Plus Energy Drinks", "Nike", "Adidas", "V Energy Drinks" and "Red Bull" in New Zealand in hopes one of them would be interested in turning it into an official advertising campaign. Free Running / Parkour was still fairly new and hadn't made any inroads onto New Zealand screens at this time, so the film makers thought this would be the perfect opportunity to pitch them this concept. None of the companies were interested in looking at any "unsolicited material" though, so unfortunately nothing came of this proposed project.