Well, they say they're ladies, but the title says there's a floral display, and there was no sign of that.
The research indicates that this was an event of the Catford. Cycling Club. The club still seems to be in existence, an the first words that come up are that they are not in Catford, so this entire short is looking pretty sketchy to me. They claim to be."one of the oldest cycling clubs in the world, and that they were founded in 1886. You may believe them if you like.