Lead guitarist Kirk Hammett and Ulrich also commented by stating ultimately, the concept of the video deals with humanity and the relationships between human beings and how your basic sense of humanity can override any sort of politicized situation.
The working title of the song was "Casper", as shown in the Mission: Metallica videos and in "Demo Magnetic".
The song was released to the radio and for digital download on August 21, 2008.
A music video for the song was filmed in the desert outside Los Angeles on July 31, 2008, directed by Danish filmmaker Thomas Vinterberg.
The video was premiered on the band's official page at midnight on September 1, 2008.