No (I) (2012)

Gael García Bernal: René Saavedra

Photos 

Quotes 

• René Saavedra : [to his boss Lucho Guzman]  Do you know how people will remember this campaign? We, the employees, made the NO campaign. And you, the bosses, made the YES.

• René Saavedra : First of all I wanted to mention that what you're going to see now is in line with the current social context. We believe that the country is prepared for communication of this nature.

• José Tomás Urrutia : If you think I'm going to stand there in front of all the people of the Coalition's parties to tell them that our campaign is going to be based on jokes, that our campaign is going to be based on happiness, you're out of your mind. To me, that seems absolutely childish and denotes a lack of respect. We have to consider the pain of many people, the pain of the entire story, the neglect... . Where is that? How am I going to tell them that "happiness" is our concept?

  René Saavedra : Why not?

• René Saavedra : [to soft drink clients]  Why don't you take a look at the 30 second version. There's no mime in that one.

• René Saavedra : [to the NO campaign representatives]  I'd like to know if anyone thinks this campaign will help us win the plebiscite.