Using release strategies we haven’t seen in a long time, “TÁR” (Focus) and “Triangle of Sadness” (Neon) showed us that nearly three years of punishing blows didn’t kill off specialized films.
As we resume our Sunday specialized analyses after a 30-month absence, it’s time for a PSA: Nuance matters and opening weekends can be misleading, but initial results matter both for what they indicate as well as for their influence on future coverage.
The excellent news is that both films, going slightly different directions to start need no excuses. Each showed decent or better signs of initial interest, not only compared to recent releases but also to similar titles pre-pandemic.
“TÁR” opened in two traditional New York platform locations (Lincoln Square and Angelika) and two in Los Angeles (Grove and Century City). It came in with 160,000, or 40,000 per theater. This is the best limited initial PTA since...
As we resume our Sunday specialized analyses after a 30-month absence, it’s time for a PSA: Nuance matters and opening weekends can be misleading, but initial results matter both for what they indicate as well as for their influence on future coverage.
The excellent news is that both films, going slightly different directions to start need no excuses. Each showed decent or better signs of initial interest, not only compared to recent releases but also to similar titles pre-pandemic.
“TÁR” opened in two traditional New York platform locations (Lincoln Square and Angelika) and two in Los Angeles (Grove and Century City). It came in with 160,000, or 40,000 per theater. This is the best limited initial PTA since...
- 10/9/2022
- by Tom Brueggemann
- Indiewire
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