Matt Tannenbaum owns and operates an indy bookshop in Lenox, Massachusetts named simply "The Bookstore". This documentary is an amiable and rather free-form tour of daily life in the store during and after the pandemic. It's kind of like an extended 'interview' with Matt (except that the camera simply watches what's happening while Matt interacts with his local customers, works with books, orders books, talks about books, recommends books, and sometimes just quietly ruminates on life the universe and everything). It's all very enjoyable in a low-key way.
The director (A. B. Zax, whom I know nothing about -- is this a pseudonym?) must have shot a lot of film and then lots of editing down and selecting how to put scenes in some kind of order. The result is little or no order at all. The effect is to encourage you to just sit back and let things flow past. If there's a greater message, I guess it's just that Matt stands in for any long-time self-employed business person who loves what he's doing so much that he just can't imagine doing anything else. And his devoted local customers obviously feel the same way.
Fun film. Nothing major, but personable and captivating.