Toronto -- Canadian indie producer Cineflix Productions is opening a second beachhead to aid its U.S. expansion: British studio-based entertainment programming.
After striking U.S. ratings gold with The History Channel's docuseries "American Pickers," Toronto-based Cineflix is now working to produce entertainment format series in Britain for possible migration to the American market.
The strategy, explained Cineflix CEO of programming Simon Lloyd, is making friends with industry trends.
Lloyd argued U.S. networks remain on the hunt for reality formats that produce big audience spikes and, like "Dancing With The Stars" and "American Idol," first proved themselves in the British market.
"Often the best way to get a show on a U.S. network is to hang on a British network first of all, and try to improve it there. What we're hoping to do is to have hits in Britain, and we're hoping that some of those...
After striking U.S. ratings gold with The History Channel's docuseries "American Pickers," Toronto-based Cineflix is now working to produce entertainment format series in Britain for possible migration to the American market.
The strategy, explained Cineflix CEO of programming Simon Lloyd, is making friends with industry trends.
Lloyd argued U.S. networks remain on the hunt for reality formats that produce big audience spikes and, like "Dancing With The Stars" and "American Idol," first proved themselves in the British market.
"Often the best way to get a show on a U.S. network is to hang on a British network first of all, and try to improve it there. What we're hoping to do is to have hits in Britain, and we're hoping that some of those...
- 3/11/2010
- by By Etan Vlessing
- The Hollywood Reporter - Movie News
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