Juliana Silveira asked the title role and was turned down. Lavínia Vlasak, Bárbara Borges and Bianca Rinaldi were also considered. Borges portrays Elvira in the series.
In this version, the main character is named "Bela", which means "beauty" in Brazilian Portuguese.
The main role was originally offered to Renata Dominguez, but she was already committed to The Mutants: Simply Love (2009).
Bárbara Paz, Simone Spoladore and Giselle Itié all auditioned for the role before Itié was cast. Spolladore ended up with the role of Veronica.
Alice Braga refused a role. She also had passed on roles offered by Globo TV, uninterested in Brazilian telenovelas.