Exclusive: BuzzFeed’s original digital properties are getting the longform treatment.
Original digital properties from the publisher’s BuzzFeed Animation Labs unit such as The Land of Boggs will be developed as longform series by Frederator Network, the digital channels operator.
Frederator Studios will get an exclusive first right to develop and produce the shows and be their global sales agent, with Director of Development Isabel Schultz leading the operation. The consumer products division of Genius Brands International, which is lead by Chief Brand Officer Kerry Phelan, and BuzzFeed will develop a retail program with BuzzFeed.
Genius Brands owns Frederator’s parent, Wow! Unlimited Media.
The Land of Boggs, a zany buddy comedy that has more than 10 million followers on social media, is the first getting developed.
Properties such as Good Advice Cupcake, which is an aggressively optimistic pastry and has 6 million followers; lowbrow sister comedy Weird Helga (9 million followers...
Original digital properties from the publisher’s BuzzFeed Animation Labs unit such as The Land of Boggs will be developed as longform series by Frederator Network, the digital channels operator.
Frederator Studios will get an exclusive first right to develop and produce the shows and be their global sales agent, with Director of Development Isabel Schultz leading the operation. The consumer products division of Genius Brands International, which is lead by Chief Brand Officer Kerry Phelan, and BuzzFeed will develop a retail program with BuzzFeed.
Genius Brands owns Frederator’s parent, Wow! Unlimited Media.
The Land of Boggs, a zany buddy comedy that has more than 10 million followers on social media, is the first getting developed.
Properties such as Good Advice Cupcake, which is an aggressively optimistic pastry and has 6 million followers; lowbrow sister comedy Weird Helga (9 million followers...
- 2/14/2023
- by Jesse Whittock
- Deadline Film + TV
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