1960s America was rocked by one definable moment. A moment that could of torn the country apart, a moment where humanity came together to defy the odds of mother nature, the monumental moment known as the dawn of pop-tarts.
Jerry Seinfeld sets out to make the milkman's boots quiver in one thrilling, and fulfilling, manic pastry panic. Where kids scour the dumpsters for the next big breakfast breakthrough, Walter Cronkite reads putty, all while the Kennedy assassination may or may not be tied to this.
The jokes may be too silly and/or easy for some. And there's a few good jokes that don't really go anywhere. Just as the milkmen mafia stuff really starts to get going, it stops. The mascots saga fizzles just as quickly as it begins. The ending itself feels a little lackluster. It's as if the Netflix executives finally fount out what Seinfeld was up to when they were nearly done. Hopes of an Oscar-bating product movie, they walk in, see cereal mascots staging a coup.
It's not as great as I was hoping, but it's not as terrible as I was expecting. I like the pacing of it, none of the jokes drag or feel forced. Well, the hints of the German guy possibly having a nazi past veers a little into groin-inducing, but it's not too prevalent. Seinfeld isn't a great actor, but he's good enough for sitcoms or farces like this.
While it is a movie about pop-tarts, biggest complaint is lack of tension. Yes, i'm a man who likes his pop-tarts and his tension. One moment they tell us how challenging it would be to make it, next moment they make it. This is where the unfulfilled side stories involving the mascots or milkmen could of thrown a few left turns for us, instead of being mild distractions that offers decent jokes rather than adding the necessary frosting to this 90 minute unfrosted movie.
(Side note: I liked his sitcom, but not much else since then. I watched this for the movie, not for the man behind it)