The Biz: Why ABC Lost Hope for Its Soaps
Greater choice and audience fragmentation have meant lower ratings for all programs. The daytime soaps built their cost structure during a time when the networks had little competition. The ratings have reached a point where even after cutbacks, ABC was on a path to lose money on All My Children and One Life To Live if they stayed on the air next year.
The cost of producing each ABC soap ran from $750,000 to $1 million a week. The new shows that will replace them will each be $575,000 a week or less.
CBS is already seeing higher profits for its new daytime chatfest The Talk, even though the ratings are slightly below those of As The World Turns, the soap it replaced. When CBS recently gave multiyear renewals to The Young And The Restless and The Bold And The Beautiful, it was at significantly lower license fees.
Greater choice and audience fragmentation have meant lower ratings for all programs. The daytime soaps built their cost structure during a time when the networks had little competition. The ratings have reached a point where even after cutbacks, ABC was on a path to lose money on All My Children and One Life To Live if they stayed on the air next year.
The cost of producing each ABC soap ran from $750,000 to $1 million a week. The new shows that will replace them will each be $575,000 a week or less.
CBS is already seeing higher profits for its new daytime chatfest The Talk, even though the ratings are slightly below those of As The World Turns, the soap it replaced. When CBS recently gave multiyear renewals to The Young And The Restless and The Bold And The Beautiful, it was at significantly lower license fees.
- 4/25/2011
- by We Love Soaps TV
- We Love Soaps
A Mexican-born actress living in Los Angeles has pleaded not guilty to charges that she had a phony marriage.Fernanda Romero and her American husband, Kent Ross, both 28, pleaded not guilty Monday to federal marriage fraud charges. Each could face up to five years in federal prison if convicted.The U.S. attorney's office says Romero paid Ross $5,000 to marry her in 2005 so she could become a U.S. resident but that they never lived together.An investigation began after Romero's ex-boyfriend, fashion photographer Markus Klinko, told immigration authorities her marriage was a sham.Romero has had roles in several small films, including last year's "Drag Me to Hell." She's better-known in Mexico, where she appeared in the TV Azteca soap "Eternamente Tuya."...
- 5/10/2010
- Filmicafe
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