Kerem is the perfect brand spokesperson or person to use for a classy car advertisement like BMW. He has so much charm and charisma that he immediately gets someone's attention and keeps their attention. He gives off an appealing and approachable and engaging vibe. Him in that car and his actions in the car are memorable, it's not just your everyday car and he isn't just an ordinary actor or model in the commercial. The car and Kerem presenting it, make you want to go buy the car. It represents wealth and smoothness. The ad represents how well the car should handle and maneuver. It's time for a new ad for BMW and having Kerem in it.