As other European TV giants such as the Rtl Group, Spain’s Atresmedia, owner of the Ott service Atresplayer Premium, is finding the sweet spot between auteur and broad audience shows.
Launched two years ago, Atresplayer Premium boasts fast growth in terms of subscriptions – reaching 400,000 users in Spain alone – and content production volume, readying some 20 new TV projects for this year.
Promoting original voices, the platform is winning international visibility. Iconic original series “Veneno,” created by Javier Calvo and Javier Ambrossi, “Los Javis,” successfully launched on HBO Max in the U.S. and Latin America, with a strong impact on the international media, which contributed to strengthening the Atresplayer brand.
Now, “Cardo,” from creators and writers Claudia Costafreda and Ana Rujas, executive produced by Los Javis after becoming one of the hottest indie series of last year for TV critics and audiences, is close to an important international distribution deal.
Launched two years ago, Atresplayer Premium boasts fast growth in terms of subscriptions – reaching 400,000 users in Spain alone – and content production volume, readying some 20 new TV projects for this year.
Promoting original voices, the platform is winning international visibility. Iconic original series “Veneno,” created by Javier Calvo and Javier Ambrossi, “Los Javis,” successfully launched on HBO Max in the U.S. and Latin America, with a strong impact on the international media, which contributed to strengthening the Atresplayer brand.
Now, “Cardo,” from creators and writers Claudia Costafreda and Ana Rujas, executive produced by Los Javis after becoming one of the hottest indie series of last year for TV critics and audiences, is close to an important international distribution deal.
- 2/15/2022
- by Emiliano De Pablos and John Hopewell
- Variety Film + TV
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