"As part of our on-going alliance strategy, we strive to bring unique equities to Avon and James Bond provides an unparalleled partnership opportunity. The iconic Bond girls are one of the most widely known aspects of the films - they're empowered, feminine and glamorous, so we're extremely pleased to capture that essence in our newest fragrance," said Geralyn Breig, Senior Vice President and Brand President for Avon.
The promotion was supported by print and television advertising in Avon's top markets throughout North America, Europe and Latin America.
Publicity started that the fragrance, created by Firmenich, evokes the glamour, confidence and sensuality of the Bond Girls of the famous 'femme fatale' females of the film franchise. The scent is a sexy cocktail of velvety florals, cool freshness and warm woods. It features top notes of velvety white peach and orange blossom followed by mid-notes of jasmine, calypso orchid and freesia. The drydown consists of amber, cashmere wood and patchouli. Bond Girl 007 is housed in a sleek, seductive bottle reminiscent of a woman's body. The cap is a stealthy homage to a Bond spy gadget.
The "Bond Girl 007" perfume first released in 2008 was followed in August 2009 by a sequel scent entitled "Bond Girl 007 Forever".
Incredibly, for a film franchise known for promotional tie-ins, product placements, and partnerships, the James "Bond Girl 007" fragrance product tie-in with 'Quantum of Solace'(2008) was the first ever for a perfume.