The names on the two roof-top advertising billboards were "ACME" and "CLARKES HOTEL".
The name of the hotel was "Clarkes Hotel".
According to the unauthorized fansite 'Timothy Dalton Info', "Timothy Dalton made an advert for the Ligget & Myers' Lark cigarettes shortly after 'Licence To Kill', where smoking featured heavily in the film. It was destined for the Japanese market only, where it was aired until the early 90s."
"$350,000 was paid to have Lark cigarettes appear in the James Bond movie 'Licence to Kill' [1989]" according to the MI6 James Bond website. The 24th August 2006 article was entitled by running with the following headline: "Lark paid $350,000 to feature their cigarettes in 'Licence To Kill' [1989]".
'Licence to Kill' (1989) was the first James Bond movie to include tobacco warnings in its closing credits. This was in the form of a United States Surgeon General warning. Smoking of tobacco, cigarettes, and cigars occurs in numerous Bond movies, and this is the only one of them to include a health warning. The film featured product placement of the Philip Morris Company's Lark cigarettes.