- A rags-to-riches story of two friends, a small-time inventor and a sharky salesman, who hit rock bottom before coming up with a gizmo that becomes a worldwide phenomenon.
- Matt and Sam are life-long friends running a funky gift shop while trying to come up with the next genius idea. Matt's recent inventions haven't been all that inventive and Sam's salesman techniques are shaky at best. In need of money, they turn to Matt's girlfriend, Gina. Gina wants to help out but aware of Matt and Sam's gambling problems in the past, and concerned that they have come back, she no longer knows if she can trust him. Even Matt and Sam's friendship is put to the test when they hit rock bottom and try to get normal jobs, but all Matt needs is one bright idea and he might be able to right everything.—napierslogs
- Matt and Sam dream of hitting it big as inventors and sellers of novelty items. Gina, Matt's wife, is at the breaking point after much "so-so" success and many business flops. Will they hit the jackpot with a hot selling product and shoot to the top?—sparky1953
- Matt, (Dallas Roberts) a small-time inventor, keeps coming up with clever but impractical products.
Sam, (Jeremy Renner) Matt's longtime friend and business partner, is a born salesman. Just ask him, he'll tell you.
Gina, (Ayelet Zurer) Matt's wife, is a flight attendant dealing with the flying public's bizarre behavior. Gina is picking up extra trips to help sustain Matt's struggling business.
One day, out of the blue, Matt gets the Big Idea. The one he's been waiting on to save his business and marriage. Wild money-raising schemes ensue to finance the American Dream product.
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