Summer popcorn season is synonymous with big budget blockbusters, so it’s especially fun to see an underdog go head to head with superheroes, massive monsters, or iconic characters and still come out victorious.
Surprise hits aren’t just exciting for audiences, though. They also send a signal to the entertainment industry that studios and filmmakers can bet big on fresh material and see it pay off.
“These films offer proof that Hollywood can still deliver originality and that audiences will often respond enthusiastically to the unexpected cinematic treat that no one saw coming,” said Paul Dergarabedian, senior box office analyst at comScore. “Some of the most notable movies of all-time have been films that prior to their release flew under the radar and then suddenly became massive hits and part of the cultural conversation and resonated within the zeitgeist.”
While we know that tentpoles including “The Incredibles 2,” “Jurassic World: Fallen Kingdom,...
Surprise hits aren’t just exciting for audiences, though. They also send a signal to the entertainment industry that studios and filmmakers can bet big on fresh material and see it pay off.
“These films offer proof that Hollywood can still deliver originality and that audiences will often respond enthusiastically to the unexpected cinematic treat that no one saw coming,” said Paul Dergarabedian, senior box office analyst at comScore. “Some of the most notable movies of all-time have been films that prior to their release flew under the radar and then suddenly became massive hits and part of the cultural conversation and resonated within the zeitgeist.”
While we know that tentpoles including “The Incredibles 2,” “Jurassic World: Fallen Kingdom,...
- 6/4/2018
- by Rebecca Rubin
- Variety Film + TV
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